Women business owners consistently underprice their goods and services, leaving money on the table and working too hard for too little. Value-based pricing provides a way to quantify, justify and articulate accurate pricing. For women, that often means asking for more—and getting it.

Attendees will walk away from the workshop with:

• An understanding of how cost-plus-margin pricing leaves money on the table and an overview of the benefits of value-based pricing.

• Three value differentiators about their products or services as well as an overview of how to quantify those value statements and articulate them with effective sales messaging. 

• Empowerment that women business owners can close the entrepreneurial wage gap through value-based pricing.

Facilitated by the team from illume pricing